Today’s consumers are target of offers from retailers. The challenge for retailers is to design offers that induce purchase.
Along with these offers the display of merchandise in store becomes very important. Getting it correct can help good sales.
Kahn (2017) highlights the need for manufacturers and retailers to account for a “visual salience bias” and make assortments easier for consumers to process. She recommends several key strategies for doing so, such as reducing the size of the assortment presented, reducing information intensity, making sure, each item relates to the assortment context, and carefully thinking through the spatial positioning of merchandise. Stocking products such that they are in line of sight as well as accessible for picking up for shopping basket are very important in a retail store.