THE ANDROID MARKET PLACE

THE ANDROID MARKET PLACE (Google Play Store)

INTRODUCTION

The android market place, an online store, providing software applications from google that are mostly third party and can run on android platform powered devices. The market place was officially open for access to the public in October of the year 2008. The now commonly known Google Play Store was remarshaled and renamed in March of 2012. It is at this time that they introduced a malware examining app to check for and get rid of malware threats. It is the approved platform in which purchase or download of apps for tablets and smartphones, either semi-smart or fully smart, is permitted. After re branding, Google separated Google Play store into a few subdivisions for easy access according to what the client will be looking for. That is to say that, apps could now be accessed in the Play store, music in Play music, movies in Play movies & Tv and books in Play books. This access platform for google apps comes pre-installed on every android device upon their purchase. Play store is the only way that apps can primarily be installed without disabling settings that prohibit off the market app installation. ?
OPTIONS FOR DISTRIBUTING ANDROID APPS: RULES, FEES AND JOINING PROCESS

In order for a developer’s app to be available on the Play market for users, they should first of all ready it for dispersal into the market. A downloadable version of the app is built and prepared for easy installation into the devices. This entails running functionality tests on the app and ensuring that all resources are up to date and in check with the services that the app fishes out on. Secondly, the app is marketed and made available for purchase by users. A personalized key will also have to be employed to render signing for the app. Also, for security of the app as part of the copyright procedure, the developer will have to craft a User License Agreement to prevent the app from being used in a way that isn’t in line with the purposes it has to serve.

They can be distributed or made available on the Play store and also on a developer’s website provided he or she has registered to have an android market account. In order to acquire one, a once off payment is made as a registration fee of around twenty five dollars. After paying for the account, the developer will now assume access rights to upload his apps on the market (Google Play). For the developer to reap the benefits of having his app on the store, they profit a payout amount for each unit of the app sold o downloaded. The payout is dependent upon the number of units sold and directly to the amount it is purchased for. The profit is paid to the developer’s google cash out merchant account with google receiving thirty percent (30%) of the total proceeds received from the app sale.

The Last step in the app distribution process is releasing the app into the Play store. It is here where promotional strategies are used to try to lure users into buying the app. The market place also allows the developer to make restrictions on the type of crowd he wants his app to reach and be accessed by. Lastly, the built issue version is published after a series of cross-checks done to confirm that the settings are correct as per the developer’s preference.