Penang Mutiara building , being one among the simplest hotels in Penang, have managed to be robust terribly extremely competitive surroundings. There are too several luxurious hotels within the South-East Asia region however a number of the will compare with the Penang Mutiara. during this essay i will be able to speak about too things. First, however the building’s management can confirm that the approach it manages the hotel is acceptable to the approach it competes for business. Second, however may the building management implement any changes in strategy.
initial the building head has the simplest vision and extremely clear centered beliefs regarding the importance to possess a good operation wherever customers have each right to demand for the simplest service to require. To vie for business within the building business world, thel manager need to build impeccable quality strategy wherever he acknowledges that it’s impeccable service which provides our competitive advantage tp success. Since it’s cheaper to possess regular guests than to urge new ones, he learn the advantage of holding guests through providing impeccable services which can in a very approach retain high occupancy rates to stay prices down whereas achieving cheap profit. to attain that, he place basic standards for his employees to be all right trained, knowledge, sensitive to suppose ahead so as to produce basic and price services to satisfy the customer’s . the power to recollect regular customer’s informations may also boost a private bit once their next visit. Plus, quality services in terms of providing sensible style and top-class materials and having the ability to practise sensible preventive maintenance to the building and instrumentation is in our own way of sustaining high category image and splendid to make a snug feeling to welcome the guests. The manager live the performance supported the 5 performance objectives : Quality, Speed, dependableness, Flexibility and value.
On the opposite hand the final manager ought to show new ways to supplement and changes to extend the strategy. chop-chop new changes within the short term, offer chain management methodology is wont to improve insidel processes may also be used to remain competitive.The strength of Penang Mutiara building includes the strategic location and the final manager WHO has Brobdingnagian expertise at managing luxury building worldwide, his approach leading and impact the employees to bring forth higher within functions. to create quality strategy,the general manager will adopt proactive approach to enlarge and maintain stability in quality and level of services by organize employees coaching, teaching and upgrading of skills to fulfill the market demand and unpredictable client expectation. With the target cluster of company businessperson and to boost its aggressiveness, the final manager will adopt new flexibility strategy by victimisation of most advance reservations technology and on the net for building reservations.