From my reading of the first pages I discovered the reasons why some individuals and companies excel in innovation and success

From my reading of the first pages I discovered the reasons why some individuals and companies excel in innovation and success. Even when everyone has the same technology, staff and resources. The author explains how a company can inspire customers and satisfy employees. It is possible to inspire people through stick style, carrots, or manipulation. Examples of which I did not understand until I read this book Such as “Buy a Piece and Get Others for Free” or “Restore Payments”, all of these methods are also used to boost short-term sales in a quick way.
         In addition, the Golden Circle helps us understand the reasons why we do what we do and are closely related to our structure. The most influential leaders and companies are connected from the inside out. They start by answering the question “why,” while the answers to the “what” question are just proof of what they believe.
       To inspire people, you need to touch them in a different way. Great leaders such as Steve Jobs, the Wright Brothers and Martin Luther King Jr. are hoping for more. They touch people in a way that motivates them to do more to achieve their goals. All this by inspiring people to start answering the question “why”.